In 1907, the Pall Mall cigarettes brand was acquired by the American Tobacco concern and for a long time these cigarettes served as a kind of testing and experimental testing ground for all sorts of innovations. For example, these cigarettes were the first to try new ways of clogging tobacco, which made smoking easier and more enjoyable. And it was Pall Mall that became the first cigarettes that were released in the king-size size. Currently, Pall Mall cigarettes are one of the best-selling brands owned by British American Tobacco.
The famous logo of Pall Mall cigarettes, their memorable design in the style of art nouveau – all this has become an integral part of the design of cigarette packaging. The tutu depicts a coat of arms with two royal lions resting on a shield with the motto “Per aspera ad Astra” (Through thorns to the stars). The same motto can be seen on the kansas state press. Just below the shield is a banner with another Latin motto – “In hoc signo vinces” (Under this banner you will win). Another famous slogan of Pall Mall cigarettes, which appears on the packaging is “Wherever Particular People Congregate”. The design of cigarette packaging has undergone many changes over the years of the brand’s development, but has always remained easily recognizable.
Pall Mall cigarettes enjoyed continued popularity among adult consumers under 30 years of age. In 2008, Pall Mall once again changed its appearance: the colors of the tutu changed to bright blue, orange and red. Now the main line of Pall Mall includes three versions: Pall Mall RED with a content of 10 mg of resin and 0.8 mg of nicotine; Pall Mall BLUE with 7 mg of tar and 0.6 mg of nicotine; Pall Mall AMBER with 4 mg tar and 0.4 mg nicotine. In addition, the market presents menthol Pall Mall – Pall Mall MENTHOL and cigarettes of Super Slims format: Pall Mall Super Slims Tropic Twist, Pall Mall Superslims Blue, Pall Mall Superslims Menthol, Pall Mall Superslims Aromatic.