Chesterfield cigarettes are among the oldest produced to this day. For the first time this brand appeared in 1873, it was produced by Drummond Tobacco. In 1898, the brand passed into the possession of American Tobacco, and in 1911, after the collapse of the company, it passed into the division of Philip Morris International – the company Liggett & Myers.
Then a very serious rebranding was carried out, after which the popularity of Chesterfield cigarettes soared to unprecedented heights. And the peak of popularity fell during the entire period from the beginning of the twenties to the end of the fifties. In 2008, the appearance of the packs changed, and each pack began to include a small brochure with the history of the Chesterfield cigarettes brand.
By the beginning of World War II, the Chesterfield cigarettes brand had become one of the most popular. That is why famous singers, composers, public and political figures of the United States took part in the company’s promotions.
Rumor has it that this provoked the emergence of new types of tobacco products. The attractive price made cigarettes affordable for people of physical and mental labor, in connection with which they bombarded the manufacturer with offers. Due to the fact that from the time of its foundation until the beginning of 1925, the main buyer of Chesterfield was workers, the classic red Chesterfield cigarettes were historically the first.
The package contained 200 cigarettes, the length of which was 80 mm. Due to the absence at that time of strict requirements regarding the content of hazardous substances; the nicotine concentration reached 0.9 mg. Marketers feared that fans of self-rolling would not accept the machine version of the assembly of tobacco products. There was even a proposal to build a factory where cigarettes would be produced manually.
Meeting consumer demand is the key to the successful development of the company. In this regard, Chesterfield decided to expand the range of products supplied to the market. Unlike other manufacturers who decided to make cigarettes only stronger.