Smoking has always been a controversial topic, and cigarettes have played a major role in this debate. In Australia, where I currently reside, cigarettes are highly regulated and heavily taxed. Despite the government’s efforts to reduce smoking rates, the tobacco industry still holds a significant market share in the country. In this article, I would like to focus on one brand of cigarettes, Parliament, and take a closer look at its history, popularity, and controversies.
As a smoker, I have tried various brands of cigarettes, but Parliament has always been my go-to choice. It offers a smooth and rich flavor that is hard to resist. And it seems like I’m not the only one who feels this way. Parliament Cigarettes hold a large market share in Australia and are favored by many smokers. But what makes Parliament stand out in a crowded market of cigarettes? Let’s find out.
Parliament cigarettes were introduced by Philip Morris International in 1931 and have been a popular brand ever since. The name of the brand originated from the British Parliament, as it was initially targeted towards the elite class. It was marketed as a more sophisticated and refined cigarette, creating a sense of exclusivity among its consumers. This branding strategy has remained consistent over the years, and even today, Parliament cigarettes are perceived as a premium brand.
One of the reasons for the popularity of Parliament cigarettes is its unique filter. The filter uses a recessed paper filter design, with a hollowed-out plastic holder at the base of the filter. This design reduces the amount of smoke and tar that reaches the smoker’s mouth, resulting in a smoother and milder smoking experience. Additionally, the filter contains tiny charcoal particles that are said to reduce the unpleasant smell of smoke.
But Parliament cigarettes have not been without controversies. The brand has been under scrutiny for deceiving its consumers with the “additive-free” label. The packaging and advertising of Parliament cigarettes claim that the cigarettes are free from additives and contain only tobacco. However, a study conducted by the University of Kentucky revealed that Parliament cigarettes contain added sugars and flavors, which can be just as harmful as other additives. This finding has raised concerns among health experts and smokers who believe they were misled by the brand’s marketing tactics.
In Australia, cigarettes are heavily taxed, and the prices of cigarettes have sky-rocketed over the years. This has led to an increase in demand for cheap cigarettes, and Parliament has also become a target for counterfeit cigarettes. These fake cigarettes often mimic the packaging and design of Parliament, but they contain low-quality tobacco and can be harmful to the consumer’s health. As a consumer, it is essential to purchase cigarettes from authentic sources to ensure the quality and safety of the product.
Despite the controversies surrounding Parliament cigarettes, the brand continues to hold a significant market share in Australia. And its popularity can also be attributed to the various flavors and types of cigarettes offered by the brand. In addition to the traditional full-flavored version, Parliament also offers menthol and lights versions, allowing consumers to choose a type that best suits their preferences.
In my opinion, Parliament cigarettes are a classic example of how branding can influence consumers’ perception of a product. The brand’s sophisticated image and unique filter design have resulted in a loyal customer base in Australia. However, the controversies surrounding the brand’s marketing techniques cannot be ignored, and as consumers, it is crucial to stay informed about the products we consume.
For those looking to purchase Parliament cigarettes in Australia, there are many online stores that offer this brand at affordable prices. One such website is Cigaroo, where you can buy cheap Parliament Cigarettes without compromising on quality. With a variety of flavors and types, Cigaroo is a one-stop-shop for all your smoking needs.
In conclusion, Parliament cigarettes have played a significant role in the smoking industry in Australia. With a rich history and a loyal customer base, this brand has established itself as a premium choice among smokers. However, the controversies surrounding misleading marketing and counterfeit products are concerns that need to be addressed. As consumers, it is vital to be aware of the product we consume and make informed decisions.